Is Your Website Actually Working?

Most visitors decide to stay or leave in under 3 seconds.

• Your homepage says what you do and who it's for — without scrolling

  "Welcome to our company" doesn't count. Be specific about your service and location.

• Every page has a clear next step — a button, a form, or a phone number

  "Get a Free Quote" or "Book a Call" — not just a number buried in the footer.

• Your site looks like it was built in the last 2 years

  Stock photos from 2015 and image carousels are dead giveaways.

53% of mobile visitors leave if your page takes over 3 seconds to load.

• Your site is easy to read and tap on your phone — no zooming needed

  Open your site on your phone right now. If you have to pinch to zoom, it's broken.

• Your mobile PageSpeed score is above 50

  Google "PageSpeed Insights" and paste your URL. Below 50 means visitors notice the lag.

• Images load quickly and don't cause the page to jump around

  Blurry images, slow loading, or content shifting as images appear all hurt conversions.

If you don't show up on Google, you're invisible to the people most likely to buy.

• Googling your business name shows your site in the top 3 results

  If your Facebook or Yelp ranks higher than your own website, that's a problem.

• Googling what you do + your city shows you on page one

  Try "plumber Boston" or "custom cakes Dallas." No results = no SEO.

• You have a Google Business Profile with correct info and reviews

  It's the box on the right side of Google. Needs your address, hours, and a link to your site.

Visitors are comparing you to 2-3 competitors right now. The most trustworthy one wins.

• You have real testimonials or reviews visible on your site

  A link to Yelp doesn't count. Show quotes with names and specific results on the page.

• Your About page has real names, photos, and a real story

  "We are a team of dedicated professionals" builds zero trust. Show who you are.

• Contact info is easy to find and uses a professional email

  you@yourbusiness.com — not a Gmail or Yahoo address. Visitors notice.

A hacked site costs $5K-$15K to clean up. These basics protect you.

• Your URL shows https:// with a padlock — not "Not Secure"

  Every visitor sees "Not Secure" in their browser bar. Many will leave immediately.

• All info on your site is current — hours, pricing, links all work

  Click every link. Check your hours and team page. Broken links and old info kill trust.

• You have automatic backups and know where they are

  If your site disappeared tomorrow, could you get it back? If you're not sure, probably not.